Basic guideline to create an e-Commerce site
The key to a successful ecommerce website is in the methodical approach and planning adopted in the whole process. One can develop an ecommerce website (with a little designing knowledge) or go for a customized one using the services of an ecommerce business solutions provider.
The process of creating the ecommerce website is mainly categorized as:
Deciding the product
It is important to choose the product as per one’s knowledge and availability. The product should have a considerable demand and future prospects. Various search engines and directories can help finding this information.
Knowing the competitors
Before starting, one should know the existing market players and find out the price, range, variance and all other possible details for the products from the competitors.
Drawing the business plan
It is necessary to plan the business strategy, site theme, basic design elements etc. Here, any affordable ecommerce web site developer may assist at a reasonable cost.
Designing the website
The domain name of the website so chosen that he is remembered easily. One should avoid long domain names with ‘hyphens’ or difficult words. The website can also be designed using free or paid templates readily available over the web. Also, any affordable ecommerce web site developer may of assistance at a reasonable cost.
Website hosting
One should choose a suitable plan from a good ecommerce website development and hosting service provider. Before subscribing for a plan, the service details, platform, uptime, freebies etc. should be checked.
Shopping and product catalog
The products enlisted should be properly categorized for the customers’ convenience and an easy-to-use shopping cart should be integrated with the site. Also, a payment processing module (preferably with help of an ecommerce software solution provider if the process is not known) must be added along with the shopping cart.
Promotion
The success of any ecommerce website design venture lies in proper promotion. Various simple, yet useful SEO techniques (widely available over the web) can be used to increase the ranking of the site and make it visible to potential customers.
I am the webmaster at www.synapse-consultants.com – a affordable ecommerce web company offering numerous services, such as content management, offshore software development, online marketing, search engine optimization, search marketing, and website maintenance services.
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